About Us

onalaska team 3
Dr. Dana Baldwin

Dr. Dana Baldwin

Dr. Dana Baldwin grew up in Sun Prairie, WI, where she graduated from Sun Prairie High School. She was drawn to the field of dentistry at a young age. Being born missing two of her permanent teeth caused her to be very self-conscious about her appearance. She went on to receive a beautiful smile during her experience working with a general dentist and oral surgeon. That journey allowed her to be empathetic to patients experiencing dental pain or lacking confidence due to the appearance of their teeth. She was motivated to become a dentist so that she could provide the same type of confidence to her patients. Dr. Baldwin went on to attend and graduate with a degree in biology from the University of Wisconsin – La Crosse, having appeared on the Dean’s List every semester. For her graduate studies, she attended Roseman University’s College of Dental Medicine outside Salt Lake City, UT. In dental school, she was appointed by faculty into the Omicron Kappa Upsilon Dental Honor Society, and she was awarded a scholarship for Distinguished Professionalism and Ethics.

As to her practice philosophy, Dr. Baldwin sees dentistry as a unique combination of medicine, artistry, and patient interaction. She loves to learn, and dentistry allows her to continue to improve her skills, stay up to date on the most advanced technology, and gain valuable relationships with members of our community. She believes in the importance of providing customized comprehensive dental care that allows patients to choose the treatment that fits their goals. A successful dental practice, in her view, is one that is caring, welcoming, pain free, and transparent, allowing patients the opportunities for the best possible outcomes. Some of the things that Dr. Baldwin enjoys most about our practice are the emphasis on getting to know patients and taking the time to meet their specific needs, rather than seeing as many patients as possible to meet a quota. She also enjoys our office’s emphasis on continuing education, including training in placement of implants, Invisalign, and cosmetic dentistry.

Dr. Baldwin is currently engaged to her fiancé, Zach, who works in the area for the Cintas Corporation. The two of them are passionate about giving back to the greater La Crosse community through various organizations. Dr. Baldwin attributes much of her success throughout college and dental school to Zach’s love and support. When she’s not working in the office, Dr. Baldwin enjoys traveling and all kinds of outdoor activities that our area has to offer, including hiking, camping, backpacking, road biking, and boating with friends. She and Zach have a spunky German Shepherd/Australian Shepherd mix who helps them to stay active.

Meet Our Team

Hygienist

Shelley

Hygienist

Shelley was born and raised in Onalaska. After graduating high school, she earned her dental assisting and dental hygiene degrees from Western Technical College. She was hired by our office right out of school, and she was on the staff when Neighborhood Smiles took over in 2011. If you ask any of our patients or staff, they’ll tell you that Shelley brings a great deal of fun to the office in addition to her great knowledge and skill. Her favorite part of her job here is definitely working with her patients and continuing to build relationships with them. Outside of the office, she loves spending time with her young sons, Bennett and Garrett, and her husband, Jason. Some of their favorite activities include traveling to visit extended family, being outside, and taking in the sun whenever they can.

Office Manager

Jane

Office Manager

Originally from La Crosse, Jane was first drawn to field of dentistry after writing a term paper on the subject in high school. With her degree in Dental Assisting from Western Technical College, Jane joined our team in August of 2011 as a chair-side assistant. She now greets patients when they enter as our office manager. Jane is always there to help our patients maximize their dental benefits and to explain our convenient payment options. She loves welcoming both current and new patients to the office, and her administrative skills keep us running smoothly. She and her husband, Gary, have two adult children, Matt and Nicole, who were born and raised in the Onalaska/La Crosse community; they also have five grandchildren and three great-grandchildren, each of whom they are very proud. When she’s not at work, Jane enjoys spending time with her family and traveling in the RV she and her husband recently purchased.

Dental Assistant

Shannon

Dental Assistant

Originally from Dakota, Minnesota, our dental assistant Shannon went on to graduate from high school in Winona and college from Western Technical College. She has been a dental assistant at our practice since the summer of 2011. Her experience, attitude, and abilities have made our office a much better place. She is always willing to step up and help wherever needed in order to keep the office running smoothly. She goes above and beyond to make our patients feel welcome and informed about their dental work. Shannon can always been found with a smile on her face, and her positivity has a great effect on everyone around her. When she’s not making everyone’s life better in the office, she enjoys spending time with her husband, Steve, and three kids, Karson, Kianna, and Kamden. She has been very involved in their sports, and she also enjoys watching her favorite pro sports teams, the Minnesota Twins and the Chicago Bears.

Dental Assistant

Tracy

Dental Assistant

Our dental assistant Tracy is originally from Caledonia, Minnesota. After graduating from high school there, she moved to Menomonie, Wisconsin, where she lived for over 20 years before moving back to the area to be closer to family. She was first drawn to the dental field at a young age, after having a wonderful dentist as a child. She loves that her job allows her to help people achieve their best smiles. An assistant for a number of years, she joined our staff in the summer of 2020 and immediately had a positive impact. One of her favorite things about our office in that we all work together for the good of our patients. Outside of work, Tracy enjoys gardening, biking, hiking, camping, boating, kayaking, cooking, and spending time with her friends and family, including her adult children, Jared and Courtney.

Administrative Assistant

Lori

Administrative Assistant

Lori, our administrative assistant, was born and raised in La Crosse and earned her bachelor’s degree at the University of Wisconsin-La Crosse in K-12 Physical Education. After working for a time in education and at other dental offices, she joined our team in the summer of 2020, and her positivity, kindness, and her interpersonal and organizational skills have been much appreciated by our patients and the rest of our team. Lori brings to our office over 20 years of dental experience. Some of the things she enjoys most about working here are the chance to be a part of a team with a wonderful dentist and coworkers, as well as providing the best care possible for our patients. When she’s not in the office, Lori enjoys taking walks and spending time with her friends and family.